JamesAllen.com is a leading online retailer of online jewelry, in particular certified diamonds set into a wide range of settings. The company was founded in 1998 by James Allen Schultz and his wife with the purpose of offering wide choices, excellent quality and competitive prices on the Internet. In the nine years that have passed, James Allen has become one of the most successful online diamond retailers. It has been written about in leading media channels such as The Washington Post, US News & World Report and NBC News. The James Allen site is highly invested, both in terms of fine aesthetics and in terms of product choices. Visitors will find an extensive selection of loose diamonds, diamond engagement rings, diamond pendants, diamond necklaces and more. There are also wedding and anniversary rings and a great selection of pearl jewelry, which includes Akoya Pearls, Tahitian Pearls, pearl studs, earrings and necklaces. Another fascinating area is designer jewelry. The James Allen jewelry designers will be glad to design any jewelry from a butterfly ring to a full fruit basket. One of the unique features of this site is being able to see an almost real-life image of each diamond. They are hand-selected and professionally photographed in high detail. Moreover, diamond rings can be viewed in a highly innovative 3D View that turns the diamond around from all sides. The selected diamond ring can also be views in 3D on a hand, further enhancing the highly realistic experience. Regarding prices, the site has such a large inventory and is active on such a large scale that many items can be offered at prices up to 50% lower than in traditional jewelry outlets. The James Allen web site also has great educational value. There are tutorials on diamond cut, weight, color and clarity as well as explanations about diamond certificates.